Presented by Marketing 32 & The Dental Lab
Identify what’s holding your practice back
What if the biggest thing holding your practice back isn’t what you think it is? In this 1-hour CE course, Brett Allen walks you through the Marketing 32 Practice Growth Diagnostic used with dental practices across the U.S., Canada, and Australia, helping you discover the one area that may be constraining your growth and what you can do about it.
Where practices lose patients
Every practice has one. Yours is measurable — and usually fixable without spending more.
Registration is handled through Zoom. You’ll get your join link by email right away.
Course overview
This course provides dental professionals with a practical framework for evaluating the key factors that influence dental practice growth. Attendees will be introduced to the Marketing 32 Practice Growth Diagnostic and learn how to identify strengths, weaknesses, and opportunities across their practice’s patient acquisition and marketing systems. The course will address how to evaluate a practice’s online presence, identify potential growth barriers, prioritize areas for improvement, and develop an actionable strategy for strengthening practice growth.
The session is delivered as a live virtual webinar with lecture and live Q&A. There are no prerequisites, and no products or services are demonstrated or sold during the educational portion of the program.
Learning objectives
Five outcomes, in the order you’d work through them on your own practice.
Your instructors
Instructor qualifications and disclosures are listed below and are also stated at the start of the session, before any educational content begins.

Brett Allen
Course instructor · Co-founder & CEO, Marketing 32
Brett Allen is co-founder and CEO of Marketing 32, a dental-only marketing firm that has helped more than 260 practices across the United States, Canada and Australia. He and the team at Marketing 32 created the Practice Impact Formula, the diagnostic process this course is based on, after 12 years of reviewing where practice marketing spend stops converting into production. He speaks regularly to dental audiences on patient acquisition, call handling and measuring marketing by production rather than leads.
DisclosureBrett Allen is co-founder, CEO and an owner of Marketing 32, the joint program CE provider for this activity. Marketing 32 sells marketing services to dental practices.
Anne Valvoda
Co-host · Director of Marketing, The Dental Lab
Anne Valvoda serves as the Director of Marketing for The Dental Lab, overseeing continuing education programming. She works closely with dentists, specialists, and industry partners to develop education-driven content focused on clinical outcomes, communication, and practice growth.
DisclosureAnne Valvoda is employed by The Dental Lab, powered by Cornerstone Bio-Comp Enterprises.
Course record
Everything required for your CE records, in one place.
Policies & support
This course is complimentary. No fee is collected, so no refunds are issued. If a paid course is offered in the future, a separate refund policy will be published on that registration page.
Cancel any time using the link in your Zoom confirmation email, or email us and we’ll remove you. If Marketing 32 cancels or reschedules the session, every registrant is notified by email with the new date and the option to withdraw.
For help joining, registering or cancelling, contact either of us:
Andrew Adam · Marketing 32
andrew@marketing32.com
512-641-4600
Anne Valvoda · The Dental Lab
avalvoda@thedentallab.net
215-293-9760
Continuing education credit
Marketing 32 offers this activity as a joint program CE provider with DEN Credits, an AGD-PACE approved provider. One CE hour is awarded for live attendance, and attendance is verified through Zoom’s report for the session — so please join with the email address you register with.
Provide your AGD member number at registration if you’d like your attendance reported for FAGD/MAGD credit. Verification of attendance is emailed after the session.
Note on terminology: PACE approval identifies the provider, not this individual course. Approval does not imply acceptance by any regulatory authority.

One session. One diagnostic. One plan you can act on Monday.
Register for the webinar