TG
50%+ opt-ins booked
Team win update
“
Congrats to you and your team! Use it or lose it for [...] was a huge hit. More than 50% of opt-ins were booked. [...] also said they had plenty of patients calling in that reference the initial text. 🎉
Practice Impact Formula™
See How Marketing 32 Helps You Grow Without More Guesswork
Your PDF guide should already be in your inbox. Below, you can watch the training video that walks through how Marketing 32 fixes the places where growth breaks down and aligns your marketing, team, follow-up, and tracking around real production.
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Watch the Practice Impact Formula breakdown
The final video will sit here. For now, this page is built around the exact ideas in Brett's script, so the page and the video will feel like one conversation.
Schedule Your Discovery Call
Book directly into the Marketing 32 discovery call calendar.
Why more leads alone usually do not fix growth
How better call handling and follow-up lift production
How your patient database can become a second growth engine
How to track marketing to real production, not vanity metrics
Next Step
If this feels familiar, the next move is simple
Schedule a discovery call and let Marketing 32 show you where your growth is leaking and what to fix first.
Schedule Your Discovery Call
Book directly into the Marketing 32 discovery call calendar.
First, the problem is usually not leads
You may think you need more leads.
You may think your agency is missing something.
You may think the answer is more ads, better SEO, or a new campaign.
But a lot of dental practices already have more opportunity than they realize. The real problem is what happens after the lead comes in.
If calls are not handled well, if follow-up is inconsistent, and if your front desk is not turning interest into appointments, more marketing alone will not fix it.
“You do not always have a lead problem. A lot of the time, you have a conversion system problem.”
Data Snapshot
What usually happens to 243 monthly marketing calls
A lot of growth is lost after the phone rings.
Calls that get booked
Only about 20% of monthly marketing calls become booked appointments.
49 calls
Calls your office misses
Roughly $8.1k a month in lost first-year patient value.
51 calls
Calls lost after contact
Roughly $15.8k a month in first-year patient value not captured.
44 calls
Second, your patient database may be your easiest growth win
Your database is one of the most valuable assets in your practice.
You already have patients who know you, trust you, and have said yes to treatment before.
But most dental practices do very little to market to them in a consistent and strategic way.
That means you keep spending money to chase brand-new patients while real revenue is already sitting inside your practice.
“Instead of relying only on outside marketing, you can unlock a second growth engine inside your practice.”
Data Snapshot
What reactivation can unlock
This is why patient reactivation becomes such a powerful lever.
Step 1
Use the database you already have
Start with the patients already sitting in your system.
Step 2
Run a focused reactivation campaign
Target the right people with the right message at the right time.
Step 3
Turn dormant demand into appointments
Marketing 32 Pipeline campaigns have helped generate over 2,000 booked appointments.
Step 4
Create treatment opportunity without ad spend
Those campaigns produced nearly $2 million in treatment opportunities without spending a dollar on ads.
Step 1
Use the database you already have
Start with the patients already sitting in your system.
Step 2
Run a focused reactivation campaign
Target the right people with the right message at the right time.
Step 3
Turn dormant demand into appointments
Marketing 32 Pipeline campaigns have helped generate over 2,000 booked appointments.
Step 4
Create treatment opportunity without ad spend
Those campaigns produced nearly $2 million in treatment opportunities without spending a dollar on ads.
Apply It To Your Practice
Want to see how this formula would look in your office?
We can map the right mix of acquisition, reactivation, conversion, and tracking based on your goals, your services, and your current bottlenecks.
Schedule Your Discovery Call
Book directly into the Marketing 32 discovery call calendar.
Third, most practices are tracking the wrong things
A lot of marketing reports sound good on paper.
They talk about clicks, leads, website traffic, and top-line new patient counts.
But those numbers do not tell you what you really need to know.
What matters is how much production your marketing is actually creating.
If you cannot track your marketing all the way through to treatment and revenue, you are still making decisions in the dark.
- Which campaigns are driving high-value treatment
- Which calls are turning into real appointments
- Where patients are falling through the cracks
- What should be fixed before more money gets spent
“When you remove the guesswork, you stop wondering what is working and start knowing.”
Data Snapshot
What real visibility looks like
Tracking should reach all the way to revenue.
Step 1
Track the first touch
See where the call, form, or patient opportunity came from.
Step 2
Track what happens next
Know whether the patient got called back, scheduled, and shown up.
Step 3
Track treatment value
Connect the opportunity to accepted treatment and production.
Step 4
Make better decisions
Shift money and effort toward what is actually driving revenue.
Step 1
Track the first touch
See where the call, form, or patient opportunity came from.
Step 2
Track what happens next
Know whether the patient got called back, scheduled, and shown up.
Step 3
Track treatment value
Connect the opportunity to accepted treatment and production.
Step 4
Make better decisions
Shift money and effort toward what is actually driving revenue.
What the Practice Impact Formula actually is
At its core, the Practice Impact Formula is simple.
It has two jobs.
First, acquire more patients.
Second, increase the value of each patient to the practice.
That sounds obvious, but most practices only work on the first half. They chase new leads while ignoring the systems that determine whether those leads book, show, accept treatment, come back, and generate real production.
Marketing 32 built the Practice Impact Formula to connect both sides of growth into one operating system.
- Acquire more patients through the right blend of paid media, search visibility, website performance, and messaging
- Increase patient value through better booking, stronger follow-up, treatment acceptance, retention, reactivation, and upsell opportunities
- Track everything so decisions are made from revenue and bookings, not vibes
Data Snapshot
How the Practice Impact Formula works
Two pillars, one outcome: more measurable production.
Step 1
Track first
Install tracking so every booking and patient can be tied back to the source that generated it.
Step 2
Acquire patients
Launch the right acquisition mix for the practice, whether that is paid search, SEO, Meta, web improvements, or short-term demand generation.
Step 3
Increase patient value
Improve booking, follow-up, treatment presentation, retention, and patient reactivation so more opportunities turn into production.
Step 4
Optimize by ROI
Compare cost per booking and downstream production by source so budget shifts toward what is actually working.
Step 1
Track first
Install tracking so every booking and patient can be tied back to the source that generated it.
Step 2
Acquire patients
Launch the right acquisition mix for the practice, whether that is paid search, SEO, Meta, web improvements, or short-term demand generation.
Step 3
Increase patient value
Improve booking, follow-up, treatment presentation, retention, and patient reactivation so more opportunities turn into production.
Step 4
Optimize by ROI
Compare cost per booking and downstream production by source so budget shifts toward what is actually working.
Why most practices cannot execute this well on their own
This is the part most agencies skip.
Running the strategy is one thing. Running the execution every day is something else entirely.
Marketing 32 does not just launch campaigns and send reports. We run the ads, manage the website and SEO, handle thousands of patient text conversations, and book directly into the practice calendar.
At the same time, we help the practice tighten the systems inside the office, because growth breaks when phones are missed, follow-up does not happen, or treatment is presented poorly.
That is why this is difficult to copy. The formula is understandable. The execution is where most practices break down.
- Tracking, recording, and reviewing calls so missed opportunities are visible
- Comparing cost per booking and production across channels instead of guessing
- Using CallCat™ feedback to improve phone performance and team accountability
- Running large-scale text campaigns and inbound texting workflows that most offices cannot staff internally
- Helping the practice improve offers, process, and lead handling instead of blaming marketing for every problem
“The secret is not a hidden tactic. It is the discipline to run every part of the system well, at the same time, with clear accountability.”
Data Snapshot
What Marketing 32 actually owns in the process
This is why execution becomes the real differentiator.
Step 1
Marketing execution
Run ads, SEO, website performance, video, and demand-generation campaigns.
Step 2
Conversation management
Handle inbound and outbound texting at scale and help book directly into the practice calendar.
Step 3
Office improvement
Use call tracking and feedback to improve answering, booking, follow-up, and treatment presentation.
Step 4
Revenue visibility
Tie bookings and patients back to source so the practice can see what is actually producing growth.
Step 1
Marketing execution
Run ads, SEO, website performance, video, and demand-generation campaigns.
Step 2
Conversation management
Handle inbound and outbound texting at scale and help book directly into the practice calendar.
Step 3
Office improvement
Use call tracking and feedback to improve answering, booking, follow-up, and treatment presentation.
Step 4
Revenue visibility
Tie bookings and patients back to source so the practice can see what is actually producing growth.
See What Is Possible
If you want this kind of visibility and control in your practice
The discovery call is where we break down what is working, what is not, and what the right version of the Practice Impact Formula looks like for you.
Schedule Your Discovery Call
Book directly into the Marketing 32 discovery call calendar.
This is what it looks like when the system is working
This is not theory.
Across Marketing 32 case studies, the same pattern shows up again and again. When tracking, acquisition, patient reactivation, and conversion are working together, production moves fast.
- Pipeline™ case study, 10,000-patient database: 41,300 texts sent, 254 appointments booked, and $300,250 in revenue generated over 12 months
- Pipeline™ case study, 3,000-patient database: 10,700 texts sent, 172 appointments booked, and $126,600 in revenue generated over 12 months
- Implant case study: $213,981 in revenue on $7,291 in ad spend, a 29x return on ad spend
- Full Practice Impact Formula™ case study: 133 new patients and $300,657 in production in 3 months on $6,000 in ad spend
- CallCat™ clients have seen 50% fewer missed calls, which means fewer paid leads slipping through the cracks
Data Snapshot
Why the formula compounds
Every layer makes the next one stronger.
Step 1
More demand enters
The practice generates more calls, texts, and opportunities from the right channels.
Step 2
More of it gets booked
Better answering, better texting, and better follow-up turn more demand into appointments.
Step 3
More patients accept value
Stronger presentation and reactivation help produce more treatment from the patients you already have.
Step 4
More budget goes to winners
Because everything is tracked, spend can be shifted toward the channels and campaigns creating the best return.
Step 1
More demand enters
The practice generates more calls, texts, and opportunities from the right channels.
Step 2
More of it gets booked
Better answering, better texting, and better follow-up turn more demand into appointments.
Step 3
More patients accept value
Stronger presentation and reactivation help produce more treatment from the patients you already have.
Step 4
More budget goes to winners
Because everything is tracked, spend can be shifted toward the channels and campaigns creating the best return.
Who this is for
The Practice Impact Formula usually works best for established practices, not startups.
In general, the sweet spot is a practice doing over $1 million in production with at least 1,500 active patients and enough operational maturity to support growth.
That usually means the practice already has some of the right foundation in place, like reviews, a reasonably trained front desk, and a treatment presentation process that can support more opportunity.
What happens on the discovery call
On the discovery call, Marketing 32 looks at where your practice is in its growth journey, whether you are truly ready for marketing, what is likely working, what is leaking, and where the first bottlenecks are.
That often means missed calls, poor follow-up, weak treatment conversion, or no real CRM and attribution visibility.
Then we map the right version of the Practice Impact Formula to your practice. Sometimes that means a heavier Google strategy. Sometimes it means more Meta for a treatment vertical like implants. Sometimes it means the fastest win is inside your patient database.
Either way, you leave knowing what needs to happen next, whether you work with us, another agency, or do it internally. We only open this up to a limited number of practices at a time, because execution is hands-on and capacity matters.
Next Step
Schedule a discovery call with Marketing 32
We will show you what may be working, what may be leaking, and where your biggest growth opportunities are right now.
Schedule Your Discovery Call
Book directly into the Marketing 32 discovery call calendar.
Real proof
What practices say when the system starts working.
These are the same real reviews, client messages, and win notes, just shown here in a different order so the page feels native to this step of the funnel.
MU
Great patients and big tx
Client message
“
Hi Maddy Good Morning Last few days have been great. We got some really great patients and started big tx plan So please say my heartfelt thanks to Google ads team 💗
ZP
Going well with Marketing 32
Client message
“
I wanted to share my experience with Marketing 32. It has been going well. Sean is helping me with my ex partner "craziness" and I want to say that type of accountability, and honesty is refreshing. I will continue to be with you for as long as possible, and appreciate all your efforts!
JD
Absolutely love the gallery
Client message
“
Maddy, You are so sweet! I just love our Dental Family. Please let Dre know that Dr. Read and I truly appreciate him getting this to us so quickly, it was such a pleasure having him here. I absolutely love the entire gallery!
AY
400% YoY bookings jump
Team win update
“
@Laurel @Frances Luong Big win for Lo[...], YoY +400% in Feb. bookings. Looks like budget increase last month helped. I've asked them to consider adding even more budget. I'll keep you updated.
KT
Highest collections ever $181K+
Team win update
“
Magical Smiles has seen an increase to the quality of patients they've seen this year. They just reported their highest monthly collections ever $181K+. Their new patient numbers are down compared to last year but they are averaging ~$7k more each month compared to last year and $30k more each month compared to 2023.
QF
$8k accepted treatment
Team win update
“
Awesome call w/ Dr. [...] this afternoon - He's had at least $8k in accepted treatment from Google Ads in the last month. This was only off of 2 calls we listened to. Their lead quality is KILLING IT 🎉💥 @Laurel for president!!‼️
SN
Big Q1 growth win
Team win update
“
[...] reported an increase of 52.9% to their NP's for Q1 of 2026 compared to Q1 of 2025. An increase of 32.1% to their collections and an increase of 24.8% to their production. [...] Both Dr. [...] and [...] (OM) are elated with the results and said we make a really good team during our call today. [...] Personally seeing clients succeed is what motivates me, I hope as part of this team you take some time to celebrate what I would consider a really big win!
VL
Highest July collections $177k
Team win update
“
Loudoun reported their highest monthly collections ever for July - a little over $177k
LP
$27k since March
Team win update
“
[...] has had over $27k in accepted treatment since March and nearly $50k since Feb. Yay PPC! 💥
EO
$109,060 implant treatment
Team win update
“
$109,060 in accepted Implant Tx for Wa[...] just in July! 🙌🥴🎉
QN
Amazing marketing and website support
Client review
“
Marketing 32, and in particular, Alfonso, have been absolutely amazing. We started with them for our marketing needs and have recently transitioned our website to them as well. They respond promptly to every request and are always thinking ahead for the best of the practice. We are so happy to have found them!
RC
3 Invisalign cases closed
Team win update
“
3 Invisalign cases closed from our campaign and we're only a few weeks in! Go Pipeline team!!💫 [32]💥 @Lindsay Mans
BV
SMS marketing great results
Client review
“
The team at Marketing32 has been amazing. We have sent sms marketing messages to my existing patients and have seen great results. Patients come in for Invisalign, sleep apnea and smile makeovers. The data analytics on our monthly calls helps figure what works best so that we can maximize our efforts. Highly recommended.
HF
One of the biggest months
Client message
“
Thanks Sarah, Those are some great results. We have had a wonderful month. One of the biggest yet. That sounds good about next years campaign. Definitely want to remind them their benefits renew and now they can get things scheduled
TM
Tremendous success with M32
Client review
“
We have used Marketing32 in the past for a specific campaign to gain new patients for our new dentist. When that dentist had to relocate, instead of dropping the campaign, we switched gears to big cases. We have had tremendous success with M32 and cannot say enough about their team. Hands down the best marketing team we have used in our 35 years of business!
RK
Exceptional company and ROI
Client review
“
THANK YOU MARKETING 32!~I just wanted to send a shout out to this exceptional company! I have been involved with marketing for a dental office since the dinosaur ages (wink) and I am more than impressed with the commitment level of Marketing 32 has put forth to help grow our practices! They have become so integrated with our TEAM and the ROI is remarkable!!! You cant go wrong choosing Marketing32!
UH
Higher-quality leads noticed
Team win update
“
Dr. [...] at [...]ntal Studio said that his front desk has mentioned multiple times that Marketing 32 leads have been very high quality, and they've noticed an overall change in new patient quality since starting with us [...] 🎉
PB
$21,625 in Tx accepted
Team win update
“
$21,625 in Tx accepted for Walrond in the month of May! @Frances Luong
WY
$22,359 accepted treatment
Team win update
“
@Frances Luong McVey has had $22,359 in accepted treatment from trial smile July 1st-today!
LX
Best marketing partner yet
Client review
“
I've worked with several marketing companies in the past to grow my practice. Marketing 32 is the best. They're great at driving more new patient calls by increasing my visibility in Google. Not only that but they also help us recover production on our list. They're very responsive and proactive at making adjustments. I really view them as an extension of our team. Thank you Marketing 32!
MK
Busy and booking ahead
Team win update
“
Met with Emily over at Dr. [...]'s, both her and the doc are super happy with results! She said the FB ads are not only producing but they're getting the attention of the local community, so much so that they have people calling in looking for other services. Great job team! @Lindsay Mans @Frances Luong We're keeping them real busy - they're booking people into Sept. at this point.
GS
$10k Google Ads lead
Team win update
“
WIN for this client - One of our Google Ads leads resulted in $10k of treatment ‼️ ‼️ ‼️ GO PPC TEAM!!!!💫💥 Also, Dr. Patel literally just made our next ad for call cat. She said they've seen crazy improvements in how their team is able to convert because of the data and feedback we provide.
CA
This works
Client message
“
This works! Brett you are the man!
DF
$50k implant case back
Team win update
“
🎉🚨💫🦷 $50k case from our Pipeline efforts!!! That's what we like to see! Awesome job Pipeline team!! @Lindsay Mans
NP
$105K closed in May
Client message
“
Dr [...]'s team closed $105k in May 💪 That's a 21 to 1 ROAS and a 13 to 1 ROI all-in
Ready to talk through it?
If this feels like your practice, book the discovery call.
We will look at what is working, what is leaking, and what the right version of the Practice Impact Formula should be for your office.
Schedule Your Discovery Call
Book directly into the Marketing 32 discovery call calendar.